Online Marketing Strategies to Grow your Organization!

Marketing your online business effectively is the most important skill to learn for any online business to be successful and with so much competition it involves more than just basic SEO Optimization Services.

As you know there are Thousands of ways to promote your Business online as the internet is full of free advertising. It comes in many forms, from websites that advertise other websites, Banner Ads, Forums, Blogs, Social Media, Classified Ads and many more.

It has grown so large in fact that there are hundreds of ways to get traffic to your website, legitimate traffic all for free, and plenty of it. This represents an awesome opportunity for any online business owner with or without a huge advertising budget.

Link Building, Article Marketing, Social Media, Affiliate Marketing and Social Bookmarking, all can make your site the most popular site on the net for your Market Sector, yet they may be free the downside is that they can be very time consuming to implement without the right tools.

Most Business owners do not have either the know how, the time or the tools, to really make the most of these opportunities.

The misconception by many online business owners is regarding Search Engine Optimization, in thinking that optimizing your site with the correct keywords and Meta tags, the search engines will do the rest.

With millions of websites all fighting for the same keywords the competition is huge, yes your site will be found by the search engines using the correct keywords and meta tags, the question is what ranking is your site given, because as you know people will only search through the first few pages to find what they want.

Remember "online marketing" plays a pivotal role to diversify your company's overall marketing strategy!

Why Outsource?

An Outsourced Sales Team Can Get You to Market Quicker:

Professional outsourcing partners have the ability to quickly hire excellent employees.  They have proven methodologies to provide excellent training.  They know how to operate and scale successful lead generation operations.  They have proven experience.  And, they have the technology, and quality processes in place to assure the customer is well supported and that each sale is “sticky”.

An Outsourced Team Always Delivers YOUR Message and Creates Additional Value for Potential Customers:

Unlike an outside lead generation force, an outsourced team will consistently deliver YOUR message, time after time.  Training and quality controls will mandate it.  And, they will make more calls per day than your internal force, be managed tighter, and have high quality and sales verification sales processes in place to assure sales validity and continual process improvement.

An Outsourced Team Will Reduce Your Costs:

An outsourced lead generation team will reduce your costs through increased operating efficiencies and lower labor costs.  And, an outsourced professional will have extremely high quality standards and processes in place and have the highest data security standards.

An Outsourced Team Will Produce Better Results:

You say to yourself, we can produce better results if we conduct this initiative internally.  Well maybe you can, and maybe you can’t.  Do you currently run a high production lead generation program?  Do you have the necessary people, processes and technology?  Do you have the ability to scale?  If your labour costs were 30-50% lower and you achieved the same or better results, would your cost per sale be significantly lower?

The Bottom Line

An outsourced team can get you excellent results now and is scalable to grow quickly.

Whether you are a small company or global corporation that aims to expand its customer base to different areas of the world, or you are looking to capitalize on your existing customer base and you desire to generate excellent results, then outsourcing to an experienced outsourcing partner is an established path to go about accomplishing you companies’ goals.  

How to Leverage Social Media

One of the most critical aspects of achieving transformational benefits in your ERP deployment comes down to the ability to master the knowledge integration process. The current crop of social media tools provides a terrific opportunity to significantly reduce your costs and accelerate your time-to-value in support of knowledge integration.

Important knowledge integration challenges in ERP deployment include the ability to:

• Collect and assemble requirements from across the enterprise
• Efficiently access and leverage best practice and technical expertise
• Rapidly respond to users as they move up the learning curve

In effect these items boil down to bringing the best answers to identified problems as rapidly and efficiently as possible. The current suite of social networking tools provides real opportunities to make substantial progress against this objective. See Harris Interactive’s Microsoft-funded research on enterprise social networking adoption plans to read about organizations’ common goals and concerns with the suite of tools currently available. Top Tier System Integrators (SI) are ramping up their capabilities to leverage these tools to increase their value propositions and lower their internal costs. Here are several ways you can leverage these tools and exploit the full capabilities of your SI.

• Integrate tools like Yammer into your Power User or Super User support structure. Building a powerful collaborative Power User network will significantly reduce time-to-problem resolution.
• Use Wiki Technology to develop and manage requirements documents and procedures.  This efficiently allows for multiple authors to contribute simultaneously to document development and allows for efficient access to information.
• Optimize use of tools like LinkedIn to reach-out to counter-parts at companies your SI has identified as references to validate capabilities and perhaps develop a helpful network.
• Take full advantage of user groups, communities of practice, and professional networks to tap into potential best practices and technical expertise.
• Utilize instant messaging to accelerate collaboration between off-shore and on-shore resources.

Most importantly, it is critical to leverage the internal knowledge network of your SI. When you consider the global knowledge reach of these organizations, building on these capabilities is likely to accelerate your potential return. Here are a few ways to get the most out of your SI’s investment:

• Be specific in your Request for Information (RFI) / Request for Quotation (RFQ) regarding how the SI is utilizing these tools. More specifically, inquire how these tools work toward your benefit and will assist in lowering costs.
• Incorporate into internal processes specific points to leverage and access the SI’s knowledge network.
• Be specific with the staffing assignments on your team to include the junior employees that have the highest competency in utilizing the firm’s network.
• Most importantly, develop a reporting process to monitor the overall usage of the SI network to confirm utilization.
• Constantly look for ways to increase utilization.